KIRAN KULKARNI
Design Leadership
To better understand how mass culture uses technology, I worked with Yahoo! help open their first UX lab in India . I ran studies to locate cultural gaps and designing for global consumers. At college I had limited access to data on behaviours and Yahoo! provided a rich opportunity to discover, investigate consumer habits at scale.
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I drove most of the qualitative design research methods, triangulating with product analytics, market data influencing product roadmap decisions, product improvements and advising on new strategic spaces for Yahoo! Search, Cricket, Movies, Mail, Homepage & maps.
Key research initiatives
Understanding aspirations of NEXT-GEN INDIA - Ethnographic, Diary, Participatory deep-dive into the lives of 14-24 age segment.
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Improvising YAHOO! Small Business Marketing dashboard by User Experience study in Sunnyvale, CA
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Validating YAHOO! CRICKET PREDICTOPUS feature by a Usability Study
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Understanding Live Viewing of YAHOO! CRICKET using Eye Tracking
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Improvising YAHOO! MAIL (Minty) usability globally
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Fixing YAHOO! Mobile Registration flow by competitive Usability study
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Fixing YAHOO! Web registration Usability by global concept testing
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Understanding the mindset of Cricketing Enthusiasts by Ethnographic methods
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Improving impact of 'Analytics user experience' on YAHOO! DIGITS
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Creating a NEW TO NET persona by field inputs and Visual Ethnography
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Evaluating the effectiveness of LEFT RAIL on YAHOO! Search Results
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Participatory Design Thinking research for a social network for teens on SPOTM
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Evaluating Paper Prototype for SIMPLE MAIL for Indian Context
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Understand user behaviour of YAHOO! LOCAL in India
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Identify key behaviours of YAHOO! MAP users in India