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What is the future of videos if mobile made it easy to create, edit, storify, broadcast and garner following influences on content consumption. The idea brought three ex-Yahoo!’s together and we started to explore the ‘rich wicked problem’ of mobile videos. We created Vliv Inc. to design a series of experiments to understand consumer behaviour around video consumption.

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This resulted in design of Vliv-Videofun & Vool, a video-editing apps, that ranked among TOP 500 apps in the photo/video category in the IOS app store (US) consistently from Feb 2014 to 2015. The app clocked a monthly organic download of an average of 6-8K users. The app simplifies video editing on mobile devices and enables fun tools for enhanced expression using videos.

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Vool explored the idea of mobile video collaboration tools to make stories with stickers enabling auto stitching of mobile videos on cloud

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Both the apps are currently not available on app store 

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(C) Kiran Kulkarni 

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